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Privacy Policy

We at b2 (b2 Talent Solutions, Inc., and our affiliates listed below) are committed to protecting your privacy.

This Privacy Statement (“Privacy Statement”) explains how b2 Talent Solutions, Inc. (“b2”) uses personal information (“Personal Information”) and applies to all users (“users”) who access, view, visit, download, or otherwise interact with (the “Site”). By visiting the Site, you are accepting the practices described in this Privacy Statement. If you do not agree to the b2 practices, do not access, view, visit, download, or otherwise interact with the Site. If you have any questions or comments concerning b2’s Privacy Statement, please contact us by sending an email to info (at) You can also contact b2 via postal mail at 11220 Elm Ln, Suite 200, Charlotte, North Carolina, 28277.


Our Privacy Statement is organized as follows:

  1. Personal Information b2 gathers
  2. How b2 Collects Personal Information
  3. How b2 Uses Personal Information
  4. When and Why b2 Discloses Personal Information
  5. Personal Information Retention
  6. Tracking Technologies
  7. Choice and Control
  8. Security of Personal Information
  9. EU Data Subject Rights
  10. Withdrawing Consent
  11. Privacy Practices of Third Parties
  12. Notice to Residents of Countries outside the United States of America
  13. b2 Blog
  14. Changes to this Privacy Statement


1) Personal Information b2 gathers

“Personal Information” is information that can be used to identify, locate, or contact an individual. b2 collects the following types of Personal Information:

Contact Information. Contact Information allows b2 to communicate with you. Examples of Contact Information include, but are not limited to, your name, accurate postal addresses, valid email address, or other addresses at which you receive communications from or on behalf of b2. b2 may also request demographic contact information including, but not limited to, your job title, job function, and corporate title. 

Transaction Information. b2 automatically receives and records some information from your browser when you visit the site, such as your IP address, cookies, and data about which pages you visit on the site through the use of log files provided by our third-party tracking-utility partners. This information helps b2 analyze and understand how the site works for users. Information that is gathered includes, but is not limited to, information about how you interact with b2, information about how you use b2’s Sites, email, other communications, and applications, and how you interact with other users and b2 business partners.

Mobile Location Information. If you have permitted your mobile or other location-aware devices to transmit location data, b2 collects Mobile Location.

Posted Information. If you chose to post a comment on b2’s blog, b2 may collect information regarding your name and the content of your post. It is important to note that any content you post on the blog is publicly displayed and will be seen by other users of the Site.


2) How b2 Collects Personal Information

b2 gathers Personal Information in the following ways:

If and when you are prompted and to provide Personal Information (including Contact Information) when you use b2 or otherwise interact with the Site or contact b2.

When you use the Site. For example, b2 may track the pages you view, the methods of communication that may be offered on or through the Site from time to time. b2 uses cookies and related technologies to collect information about your computer and your interaction with the Site and our partner websites.

If and when you contact b2 via telephone, email, or other methods of communication.

Lawful basis for b2’s processing of your Personal Information:

As applicable, the following is the lawful basis b2 relies on to process your Personal Information:

Legitimate Interest means the interest of b2 in conducting and managing its business to enable it to give you best service/product and the most optimized and secure interaction. b2 makes sure to weigh any potential impact on you (both positive and negative) and your rights before b2 processes your Personal Information for its legitimate interest. Unless b2 has your consent or is otherwise required or permitted to by law, it will not use your Personal Information for activities where the impact on your overrides b2’s interests.


3) How b2 Uses Personal Information

b2 may use Personal Information to enhance your user experience, to help b2 better understand you, to help b2 customize offers, blog topics, or posts that may be of interest to you, and to help b2 otherwise enhance the Site.

b2 uses Personal Information to:

  • Identify and authenticate users;
  • Facilitate transactions;
  • Operate and improve the Site;
  • Connect with you on social media (such as Facebook, LinkedIn, or Twitter);
  • Contact you by phone or email;
  • Personalize and continually improve users’ b2 experience;
  • Provide you with suggested information based on variables such as stated preferences, interests, business activities, and/or location;
  • Send you technical notices, updates, alerts and support, and administrative messages service bulletins, or marketing;
  • Evaluate additional services, items, or offerings that may be of interest to users;
  • Track transactions and perform other analytics;
  • Communicate and provide additional information that may be of interest to you about b2 partners or third parties; and
  • Manage b2 everyday business needs such as Site administration, communication management, analytics, fraud prevention, enforcement of our corporate reporting obligations, Terms of Use or to comply with the law.


4) When and Why b2 Discloses Personal Information

b2 will not disclose your Personal Information to third parties without your explicit consent, except as specified in this Privacy statement. b2 will disclose your Personal Information when:

  • Working with companies and service providers (i.e. HubSpot or other companies that process billing, website hosting, or analytics performance in furtherance of the purposes described in Section 3 (“How b2 Uses Personal Information”) above.
  • b2 employs other companies to perform tasks on b2’s behalf and therefore b2 must share your Personal Information with these companies to provide services to you. Examples include but are not limited to processing payments, handling billing disputes and collections, analyzing data, providing marketing assistance, and providing customer service. b2 may partner with third-party services for fraud prevention and/or identity verification.
  • Enforcing b2’s rights or protect b2 property and intellectual property;
  • Protecting the rights, property or safety of others, investigate fraud, respond to a government request.
  • b2 believes in good faith that it must disclose such information to prevent imminent physical harm or financial loss.
  • b2 believes in good faith that it must disclose such information to commence an investigation or take action regarding illegal activities or suspected fraud.
  • b2 believes in good faith that it must disclose such information per auditing, compliance, and corporate governance functions.
  • b2 believes in good faith that it must disclose such information to defend b2 in litigation or a regulatory action.
  • b2 believes in good faith that it must disclose such information or advised to do so by law, such as in response to a subpoena, or similar legal process, including to law enforcement agencies, regulators, and courts in the United States and other countries where we operate.

b2 will not sell your Personal Information to third parties unless b2 is in the process of entering into a merger with another business, acquisition of another business or the sale of all or a portion of b2’s assets and the information is needed to support the sale or transfer of business assets.

This Privacy Statement only governs when and why b2 discloses Personal Information. This Privacy Statement does not apply to the practices of third parties that b2 does not own or control or individuals that b2 does not employ or manage. The use of your Personal Information by third parties that you access through the Site is governed by the privacy policies of such parties and is not subject to b2’s control. b2 is not responsible for the privacy or security practices of other websites on the Internet, even those linked to or from the b2 Site. b2 encourages you to ask questions before you disclose your personal information to others.

b2 may disclose information about you that is not personally identifiable. For example, B2 may provide our partners, (such as HubSpot), or other third parties with reports that contain aggregated and statistical data about b2 users.


5) Personal Information Retention

To determine the appropriate retention period, b2 considers the type and volume of the information, the negatives that can result from un-permitted access to such information, why b2 gathers such information, and the availability of achieving the goals of such gathering through alternative means.


6) Tracking Technologies - Indirect Data Collection

b2 implements cookies to store user information and track user activities. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information. Cookies enable b2 to monitor your activity across sessions of interaction between your device and the Site. Please see #7, Choice, and Control, for information on how to refuse cookies.


7) Choice and Control

While b2 does need to gather certain information to make your b2 experience personalized and to conduct transactions for you, b2 wants to give you the ability to control how your information is provided and shared.

  • Email Preferences. For various reasons, b2 may contact you about our services or your activity.
  • Cookies and Tracking Devices. Upon visiting b2’s site for the first time (or after a clearing a browser’s cache) you will be shown a notification. You may click “accept” to clear the notification. However, we will, by default, use cookies when you visit our site.

The notification states: “This website uses cookies to remember you and improve your experience. To find out more see our Privacy Policy.”

If you would like to decline cooking tracking, you can manage how your browser handles cookies and other tracking devices by adjusting the privacy and security settings on your browser. If accessing b2 by a mobile device, you may manage the information your mobile device shares, such as cookies, tracking technologies, and location information, by adjusting your mobile device privacy and security settings.


8) Security of Personal Information

b2 strives to use commercially acceptable means to protect your Personal Information, however, no method of transmission over the Internet, or method of electronic storage, is 100% secure, and therefore b2 cannot guarantee the absolute security of your personal information. b2 strives to maintain a system that reasonably safeguards Personal Information and has put in place appropriate security measures to accomplish the foregoing.


9) EU Data Subject Rights

In certain circumstances, you have the following rights under data protection laws in relation to your Personal Information:

  • Request access to your Personal Information (commonly known as a "data subject access request"). This enables you to receive a copy of the Personal Information b2 holds about you and to check that b2 is lawfully processing it.
  • Request correction of the Personal Information. This enables b2 to have any incomplete or inaccurate data held about you corrected, though b2 may need to verify the accuracy of the new data provided.
  • Request erasure of Personal Information. This enables you to ask b2 to delete or remove Personal Information where there is no good reason for b2 continuing to process it. You also have the right to ask b2 to delete or remove your Personal Information where you have successfully exercised your right to object to processing (see below), where b2 may have processed your information unlawfully or where b2 is required to erase your personal data to comply with local law. Note, however, that b2 may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Object to the gathering of your Personal Information where b2 is relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to gathering on this ground as you feel it b2’s on your fundamental rights and freedoms. You also have the right to object where b2 is gathering your Personal Information for direct marketing purposes. In some cases, b2 may demonstrate that it has compelling legitimate grounds to gather your information which overrides your rights and freedoms.
  • Request restriction of the gathering of your Personal Information. This enables you to ask b2 to suspend the gathering of your personal data in the following scenarios: (a) if you want b2 to establish the data's accuracy; (b) where b2’s use of the data is unlawful but you do not want b2 to erase it; (c) where you need b2 to hold the data even if b2 no longer requires it as you need it to establish, exercise or defend legal claims; or (d) you have objected to b2’s use of your data but b2 needs to verify whether it has overriding legitimate grounds to use it.
  • Request the transfer of your Personal Information to you or to a third party. b2 will provide to you, or a third party you have chosen, your Personal Information in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for b2 to use or where b2 used the information to perform a contract with you.
  • Withdraw consent at any time where b2 is relying on consent to gather your Personal Information. However, this will not affect the lawfulness of any gathering carried out before you withdraw your consent. If you withdraw your consent, b2 may not be able to provide certain products or services to you. b2 will advise you if this is the case at the time you withdraw your consent.


10) Withdrawing Consent

If b2 is relying on your consent for certain activities, you have the right to withdraw you sent at any time by contacting b2 at info (at)


11) Privacy Practices of Third Parties.

This Privacy Statement describes the collection, use, and disclosure of information by b2 through the Site. b2 utilizes third parties to provide services to users and also provides links from the Site to other websites. These third parties may have their own privacy policies and may collect, use, and distribute information differently than b2. b2 encourages all users to read the privacy policies of all third parties.


12) b2 Blog

b2 contains a blog and other areas where users may publicly post information, communicate with other users, and submit content they deem relevant for discussion. b2 strongly encourages you to read the b2 Terms of Use carefully prior to posting or engaging in the blog. All the information you post will be accessible to anyone, at any time, with Internet access. Furthermore, b2 strongly advises you to NOT post any personal or identifiable information about yourself or contact information, including address, email, phone numbers, or other means of communicating outside of the blog. Any information you post may be read, collected, and used by others.


13) Changes to this Privacy Statement

b2 may, from time to time, in b2’s sole, absolute, and unfettered discretion, update this Privacy Statement to clarify its practices or to reflect new or different privacy practices. b2 encourages all users to periodically review the Privacy Statement. You are bound by any changes to the Privacy Statement when you use the Site after such changes have been first posted.


14) Contact b2

If you have questions or suggestions, you may contact B2 by sending an email to info (at)